In a sea of promo items, novelty chotskies and trinkets, selecting the right one for your upcoming tradeshow, convention, event or festival can be a daunting task. It has to yield the right degree of “It” factor; something that’s memorable and provides superior-quality. You’ve most likely used a coffee sleeve, promo cup, and koozie, but not paid much attention to […]

To say that Uber has been struggling a little in the public relations department over recent months could probably be considered an understatement. As the company seeks to address issues of poorly-vetted drivers, they’ve launched one campaign we can probably all get behind: offering Toronto’s drunk revelers a free ride home if they blow over the limit at an Uber […]

Spotted: new business idea of video marketing your home instead of the usual traditional way. In truth, there may be many reasons why you would want to complete a quick house sale. Maybe you are bound by negative equity and desperately need to offload your home speedily? Perhaps you need to relocate and are required to find a buyer for […]

To promote its new caffeinated chocolate bars, Cape Town food brand ZANG came up with the following campaign, which promises a literal pick-me-up. Enlisting the help of masked wrestlers or ‘luchadores’, they offered free piggyback rides to customers who were looking for taxis. Customers could call for a luchador piggyback ride by simply tweeting the hashtag #ZANGLIFT to the @ZangChocolate […]

To capture the attention of busy office workers and entice them to eat lunch at Asian restaurant chain Wokker, creative agency Hungry Boys released ten drones with banners promoting the eatery’s offerings around high-rise business centers in Moscow. The unmanned aerial vehicles, which were deployed at a time when hunger typically sets in, flew next to windows to ensure that […]

Slidejoy is an intelligent Android application that pays users to view relevant articles, deals and ads on their lock screen. Since Slidejoy shares its advertising revenues, the app essentially allows users to monetize an otherwise idle asset by turning your smart phone lockscreen into an interactive and personalized billboard.Users obtain a real tangible benefit – money – for doing something they constantly […]

A company in possession of a good product must be in want of marketing. After all, if no-one knows about your product or service: no-one’s going to pay for it. In fact, the only time when a young company should not invest in marketing is if it’s trying to sell something that isn’t worth paying for. Of course, no company […]

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new “2nd Lives” kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it’s a squirt gun. Useless piece of trash? Nope, it’s a pencil sharpener, or the perfect rattle for your baby. Make your children happy. […]

Marketing a new business idea can be a difficult task and should be done with care and precision to target the correct audience in a way that is both effective and affordable. However, with a little planning and an array of effective techniques in your marketing arsenal, you’ll stand a good chance at advertising success – here are some great […]