Being successful in business requires having the ability to close the deal. It involves getting potential clients to say yes, even if they initially respond with a no. Though this seems like it should be relatively easy, especially since you have confidence in your products and services, the reality is that no business has a 100 percent close rate. But […]

When a customer wants to try out a new business, there are many factors that are counted and considered. That’s where your reputation and brand image come into play. Here are some ways to improve and maintain the way your company’s reputation and image. Respond well to bad press It shows what type of person or business you are when […]

Chocolate maker stakes its claim as a romance brand with feature-length movie about love, increases online search by almost 1,500% Lacta, a Greek chocolatier, created a feature-length movie about love and technology to raise the profile of the brand around Valentine’s Day. OgilvyOne Greece created the 73-minute long science fiction film, called The Taste of Love, for the Mondel?z-owned chocolate […]

Providing it is done properly, affiliate marketing can be a lucrative income source for any budding entrepreneur. Unlike some of the more traditional e-commerce ventures, it is relatively cheap to launch an affiliate program. The products you will be selling already exist so you don’t have to be concerned with costly stock-keeping or invoice management. What you are chiefly concerned […]

Get ready to live out your childhood dream! The LEGO House in Billund, Denmark has partnered with Airbnb to offer one family the chance to spend the night in a home made of 25 million bricks. This is an incredible opportunity, and the two-story residence has some amazing features – check them out after the break! The home is well-suited for children, as nearly everything […]

Pictures are More Effective than Words in Business Reading a sentence involves at least three stages of conceptualization, which are reading, understanding and visualizing. On the other hand, a picture takes the viewer instantly into the visualization stage. It’s infinitely faster, more efficient and a direct way to get your message through to your consumers. For example, how likely are […]

According to Campaign Monitor, “For every $1 spent, email marketing generates $38 in ROI.” Such is the power of connecting with your audience via email. If the figure isn’t enough to convince you of the importance of building an email list, then here’s another pertinent data that you need to know about it. “61 percent of consumers enjoy receiving promotional […]

Samsonite wanted to communicate that its luggage was tougher than competitors’ without resorting to clichéd torture tests. The answer, provided by Publicis Conseil, Paris, was to offer free luggage wrapping to anyone with an inferior suitcase. Samsonite opened its Samsowrap stall in Palma airport for one day in April. People could get their luggage wrapped in protective plastic free of charge, […]

M&C Saatchi London coupled artificial intelligence with outdoor to illustrate how technology could enable advertising of the future to truly become customized to each consumer who encounters it. U.K. agency M&C Saatchi is experimenting with artificial intelligence in a billboard campaign for a fake coffee brand that it says takes a “Darwinian approach to advertising.” The outdoor ads for the […]

If you are new to business, you need to know that marketing can make or break your new business idea or concept, no matter how brilliant. There is a feeling that even when the word about your company is negative, it is somehow still good for your business because people are talking about you. As the saying goes, “Good press, […]