Businessweek Online: No, this is not about buxom bikini-clad women riding Clydesdales or SpongeBob holding a longneck. It’s about this ad war between Miller and Anheuser-Busch about whether Lite or Bud Light tastes better, or has “more taste.” The National Advertising Division of the Council of Better Business Bureaus says it is now referring Anheuser-Busch’s challenge of Miller Brewing’s “More […]

Clickz: I’ve covered games and advertising a lot lately. And for good reason. Though much of the ad industry is still trying to figure out how to deal with the online world, a few trailblazers have been working diligently (and somewhat covertly) to develop new forms of online marketing that bear no relationship to the models we’re all used to. […]

Brandchannel.com: We’ve heard of bible thumping, but brand thumping? That can’t be kosher. “There’s not a church in the world that doesn’t market itself,” says Richard Reising. “Some do it well, some do it badly. But when you don’t do it consistently and effectively, then you say clearly to the community that you don’t know who you are; you’re not […]

TheStar.com: When it comes to marketing to youth, it’s usually worse to aim at the demographic and miss, than it is not to advertise at all. When McDonald’s launched the “I’d Hit It” online advertising campaign in the U.S. — without knowing the slang translated to having sex with a cheeseburger — the gaffe blew up in the company’s face. […]

BusinessWeek: From the recent Screen Actors Guild (SAG) Awards to the upcoming Grammys and Oscars, award-show season is upon us. And for a handful of specialty companies, it’s time to take their own stroll down the red carpet. Over the past several years, a cottage industry of professional gifters has capitalized on the union between award shows, product placement, and […]

Yahoo! Finance: Young adults have a loyal attachment to mobile phones and a distinct passion for video games. Recognizing that, VIRTU MOBILE has used the Campbell’s® Soup at Hand® 3D Snowboarding game as an innovative way for Campbell Soup Company to promote Campbell’s Soup At Hand sippable soup to this elusive market segment. Customized mobile games like the Soup at […]

Adverblog: Chocolate brand Ferrero celebrates Valentine’s Day in Italy with a dedicated web site. The site presents Ferrero’s products Valentine’s special edition (Mon Cheri, Rocher, Raffaello), a love trivia, and some editorial content with excerpts from famous love stories in the literature (Lancelot and Ginevra, Romeo and Juliet, Anthony and Cleopatra). The creative is by DGT Media, which also created […]

New York Post Online: Saleh is part of a new kind of advertising phenomenon – one that goes beyond more established methods like street-teaming (campaigns orchestrated to look as though they’re “up from the street,” through graffiti or sidewalk chalk scrawls, for example) or stealth marketing (in which corporations hire young, attractive, charismatic people to go into bars and clubs […]

Investors.com: Internet Casino GoldenPalace.com will leave a lasting impression on “The Human Pincushion” Brent Moffatt, who auctioned off his forehead on eBay, offering the highest bidder the opportunity to permanently tattoo their brand on his bald head. This auction is unique because it differs from other auctions offering ad space on body parts, as it will be a permanent tattoo […]

MarketingVOX: Creative outsourcing firm Aquent launched an online “reality show,” pitting five designers against one another to create campaigns in several specific fields. The work will be shown online and judged by the public, winnowing down the numbers to get to the one designer best able to tickle the fancies of the web visitors. The Studio Smackdown will run through […]