All New Business Ideas in Advertising & Marketing
Advertising & Marketing

28 Jun 2014

Cool Marketing Strategies for Start-Ups

A company in possession of a good product must be in want of marketing. After all, if no-one knows about your product or service: no-one’s going to pay for it. In fact, the only time when a
9 Jun 2014

Cola 2nd Lives

Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new “2nd Lives” kit from the brand, you can now transform your Coke into something even more delightful. Is that just an empty soda bottle? Nope, it’s
16 Jan 2014

Top Ways To Market Your New Business Idea

Marketing a new business idea can be a difficult task and should be done with care and precision to target the correct audience in a way that is both effective and affordable. However, with a little planning
9 Oct 2013

Promotional Superpower Stunt

Have you ever had someone spill a drink on your laptop? It happened to me once, and I got pretty angry. If only I’d had telekinetic powers… This whole thing might just be a big promotional stunt
4 Oct 2013

Laser-Etched Advert on Meat

To create a poster for international design and innovation consultancy firm IDEO’s WebDev101 sessions, Digital Chops, US-based industrial and Interaction designer Ivy Hu decided to experiment with laser-cutting unconventional objects. The object that was victim to this
3 Jul 2013

Flying Store Offering Selection of Groceries

Developed by creative agency Cheil, the campaign saw a large, remote-controlled balloon – fitted with a wifi router – flown over populous locations in Seoul, such as public squares, shopping centers and transport hubs. People who saw
3 Jun 2013

Cola Sharing Can

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing
3 May 2013

Billboard with a Social Touch

Conceived by BBDO Bangkok for Thailand-based DIY store HomePro, the creators of the initiative realized that those who can’t afford proper accommodation were using old advertisement boards as makeshift walls for their homes. Instead of its usual
14 Nov 2012

LEGO Big Mak

The Big MaK is a custom LEGO McDonald’s food and drink themed BattleMech created by LEGO enthusiasts and builders Sean and Steph Mayo (aka “Siercon and Coral“). Much like the Star Wars Charity Characters that we wrote
11 Oct 2012

FedEx is Going Social with New Jingle App

FedEx has launched a new campaign and this time it promotes a brand new app on Facebook.  The new app highlights that they can help your business grow better than a cheesy advertising jingle.  FedEx invites customers
5 Sep 2012

Budweiser Invents the Machine to Extend Happy Hour

Budclock for Budweiser (Ambient) from gilda valle on Vimeo. Happy hour always ends and the sensation that you couldn¹t make the most of it remains. It would be great if the length of the Happy Hour could
30 Aug 2012

Shout Out to Skip Ads

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its