We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its
After you’ve foolishly walked away from your Land Rover to explore a mirage in the Arabian desert, you’ve found yourself lost. What to do? Thank goodness for this survival guide that explains how to keep yourself alive
The Netherlands Burger King team has released a highly artistic marketing campaign. In contrast to the usual fast food advertisements that feature appetizing displays of company menus, this project features a novel collaboration with the beauty industry.
Coca-Cola – cooling, refreshing and heavenly! The name itself induces a feeling of thirst that can only be quenched by one of their drinks. If the name is so famous, the bottles are even more recognizable! Kids
A digital ad experiment is underway in India that could, if proved successful, migrate to other markets around the global. En Route Media and Buzzr.in are partnering to deliver ads to passengers riding in the private taxi
Marketing often borders on the inappropriate, hugging the line between what is acceptable and what is not. It’s playing on the edge that gets people’s attention, especially when it comes to the positioning of useful services in
Iconoculture: Non-league Bromley Football Club players had Betfair QR codes shaved into their hair for their FA Cup first-round appearance as an advertising stunt for the online betting company. Spectators and TV viewers watching the South East
Eagle View Ads take brand promotion to new heights by maximizing the empty space of roofs, fields and parking lots in and around major U.S. airports. There has never been a better time to utilize the novelty
How does VouchFor Work? from john stewart on Vimeo. Vouchfor! enables businesses to use loyal customers to ‘vouch for’ them and refer their friends. Then, when friends act, both the loyal customer and the friend get rewarded.
Uber Review: In what could be the most awesome promotional campaign ever conceived, 20th Century Fox Home Entertainment Japan has installed lightsaber hand rails in trains around Tokyo – LED lightsaber hand rails that light up at