Trend Hunter: The C-1 Electric Motorcycle was created by Lit Motors, Inc. for those who are infatuated with the idea of motor bikes but too afraid to ride one. The C-1 has an enclosed frame, seats two and is balanced by gyroscopes.

The C-1 Electric Motorcycle can hit a top speed of 120 mph and needs to be recharged after an impressive 200 miles. The bike seats two although the second person looks to be somewhat squished in the concept photos. Several gyroscopes placed on the underside of the vehicle would help balance it at stops and in the event of an accident. Lit Motors’ C-1 would also have H2V, H2C, V2I and V2V connectivity to provide drivers with real-time information on weather and traffic conditions.

Encapsulated Eco Bikes [Trend Hunter]

Iconoculture: Non-league Bromley Football Club players had Betfair QR codes shaved into their hair for their FA Cup first-round appearance as an advertising stunt for the online betting company. Spectators and TV viewers watching the South East London club’s game against League One team Leyton Orient could scan their smartphone over the scalp of any Bromley player to be directed to Betfair’s mobile site. Betfair sponsored outside bet Bromley to show its support for clubs outside the lucrative Football League and because the British public always loves an underdog.

QR code haircuts bring betting fun to British football fans [Iconoculture]

Eagle View Ads take brand promotion to new heights by maximizing the empty space of roofs, fields and parking lots in and around major U.S. airports.

There has never been a better time to utilize the novelty and impact of roof advertising. As a relatively new phenomenon, the ability to place a full color message in such an unexpected place means that you message will not only stand out, but will stand alone – without other ads competing for the viewer’s attention. Plus, your ad will be visible to users of Google Earth and Google Maps.

How does VouchFor Work? from john stewart on Vimeo.

Vouchfor! enables businesses to use loyal customers to ‘vouch for’ them and refer their friends. Then, when friends act, both the loyal customer and the friend get rewarded. Because Vouchfor! uses a SaaS platform, it’s extremely easy for business owners to navigate and set up reward programs. It harnesses the power of social media to turn already loyal customers into a virtual salesforce… then they get rewarded for it.

Uber Review: In what could be the most awesome promotional campaign ever conceived, 20th Century Fox Home Entertainment Japan has installed lightsaber hand rails in trains around Tokyo – LED lightsaber hand rails that light up at the push of a button. The campaign is promoting the September 16 release of the Star Wars Saga on Blu-ray.

Japanese Trains Get Some Lightsaber Hand Rails [Uber Review]

TrendCentral: KIA Motors recently tapped into the nail art trend to promote their “smALL” sized KIA Picanto, proving that one really can pack big things into compact spaces. The auto maker created a stop-motion ad campaign that caught the attention of some hip folks. Being the first-ever nail art stop motion is pretty impressive, but what’s even more noteworthy is that it took only 25 days to create this masterpiece. Each nail took two hours to paint, using 1,200 bottles of nail polish for a total of 900 fingernails. Working out the math, that equals one outstanding piece of advertising that has really nailed its target market.

Motion Pictures [TrendCentral]

bbi Display’s amphibious and airtight, portable billboards can be displayed on any surface including water, sand , snow, grass, dirt and pavement. The linkable inflatable billboards provide a new way to reach audiences in any location. This truly unique media will catch the attention of targeted consumers in unlimited markets worldwide. It provides advertisers and events with the ability to convey messages on the other 75% of the planet’s surface.

Springwise: Saatchi & Saatchi hit upon the idea while planning for the paternity leave of art director Gustav Egerstedt, and tried out the concept by selling Egerstedt’s out of office reply to digital production company B-Reel. “This out of office autoreply is brought to you by B-Reel,” the message begins. “Gustav Egerstedt is on paternity leave and has sold his out of office ad space to B-Reel, the world’s leading digital production company.”

The message then goes on to provide contact information at B-Reel along with Egerstedt’s own return date. Buoyed by the success of that first effort, the company is now getting ready to launch a service that provides the same capabilities to others. Using Out of Office Ad Systems, companies large and small will be able to earn extra revenue by accepting ad sponsorship on their vacation autoreplies, or they’ll be able to donate such advertising space to the charity of their choice.

Vacationers’ ‘Out of office’ autoreplies earn ad-sponsored revenue [Springwise]

The Brand Factory is a start-up marketing agency based in Sydney, Australia. What is unique about it is that all the marketing services are priced at a fixed-rate on the website.

Typically, agencies in the communications don’t like to talk about price. They do everything in their power to convince potential clients that they are worth the investment, before laying the price quote on them.

It’s a risky move of TBF to list all their prices on the website in that it’s counter-traditional, but it seems to be promoting a more honest approach to the retail of marketing-related services.

Idea contributed by Devin Anderson. Thanks!

Adverblog: To promote a music festival in Brazil, F/Nazca came up with the amazing idea of embedding an audio message on the cover of Playboy magazine. A mini-chip has been inserted in the cover and users can listen to the an audio message (whispered by a young woman) simply plugging an headset in the jack.

One more way to make print advertising interesting and interactive.

The first audio print ad [Adverblog]

The Donut Project: A guerilla campaign for Superette is leaving quite an impression (haha) on New Zealanders. By putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, those who sat down wearing short shorts or skirts walked away with an ad campaign imprinted  on the back of their legs.

Superette advertising [The Donut Project]