Yenra: Ball Corporation is launching a new advertising medium that allows beverage can tabs and ends to carry customized messaging. The laser-incised beverage can tab is a solid, colored tab that provides space for a small billboard for brand identity and advertising. The use of state-of-the-art computer and laser technology provides messaging flexibility, making it possible to engrave letters, numbers, […]

NetImperative: EMI Music UK has tied with Yo! Sushi to provide music and video content to the conveyor belt restaurant chain. Music content from the record label will be delivered to seven iPods and plasma screens located in two of Yo! Sushi’s newest central London restaurants, in Haymarket and Sedley Place. The music will be updated regularly and will consist […]

gizmag: Perth-based advertising agency Breakthrough has released an original and innovative ideas generation tool specifically focussed on advertising. The card-based system is designed to assist in concept generation and media selection and is one of the cleverest concepts we’ve seen to help with brainstorming communications strategies. Adpack is a card-based tool made up of trigger or strategy cards which contain […]

Revolution Magazine: Yell.com is launching a suite of seasonal interactive ad campaigns, which target creative to regional weather conditions. The first wave of creative, running until July, aims to promote Yell.com’s range of services and is based on the “great British summer”. It will be followed by a new push in autumn. Expandable skyscraper ads predominantly targeting London’s office workers […]

The New York Times: Consider this somewhat strange development: search engines like Google and Yahoo have become so proficient at attracting advertising that even competitors, like newspapers and yellow pages publishers, are now selling ads on their behalf. Newspapers like The Houston Chronicle, which is owned by the Hearst Corporation, and yellow pages publishers like the BellSouth Corporation and SBC […]

Trendwatching: There is no stopping the trend of creative consumers contributing to, or even owning your advertising campaigns, both authorized and behind your back. Why? To feature on a website or billboard, or have one’s home-made commercial downloaded by hundreds of thousands of fellow consumers is just too much fun. We previously highlighted CUSTOMER-MADE campaigns orchestrated by Mercedes, Mazda and […]

Wired News: Picture this, you’re shopping online for a new minivan, surfing automaker websites and buying guides. You then head to the homepage of your local paper to check out the headlines, and at the top of the page is an ad for a local car dealer, offering rebates and low financing on new minivans. If you’re like many web […]

DMNews: MSN is using MessageCast technology to let Fox Sports fans sign up online to receive scores and news from their favorite teams via alerts and RSS feeds. Fans visiting the MSN Fox Sports site at msn.foxsports.com can choose to get such information through their PC via MSN Messenger, mobile device or e-mail. They also can opt for a combination […]

Trendwatching: Marketing and advertising sure is fun, but true CUSTOMER-MADE involves co-created goods, co-created services, co-created experiences! So, waking up to the fact that there are hundreds of thousands of experts, innovators, inventors and so on outside company walls, research labs and innovation units at large corporations are increasingly NOT going it alone. Check out the following initiatives aimed at […]

USATODAY: The force is already out in force as the May 19 debut of Star Wars: Episode III — Revenge of the Sith nears. Consumers are being flooded with Star Wars-themed TV commercials, print ads, soft-drink promotions, video games and “collectible” action figures and toys. But “buyer beware,” warns Jeremy Beckett, author of The Official Price Guide to Star Wars […]