Brand Infection: Here’s one for Switzerland’s airline group Swiss Air, created by Artfield (website in german), a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements. Pretty crazy but hey, this works perfectly next to […]

Marketing Magazine: Shakespeare in the Park plays, gospel concerts, bird watching, tree hugging, historical walking tours, jogging and picnics are not the first things that spring to mind when you think of cemeteries and funerals. But for Mount Royal Commemorative Services, on Montreal’s Mount Royal, it’s all part of bringing life to an industry long known for its deadly dull […]

Teleformance: Teleformance is a Pay-Per-Call advertising account management company, and is the only company in the nation devoted solely to this service. Our goal is to connect your business to qualified consumers that are seeking your company’s product or service by eliminating the waste of traditional direct response advertising methods. We manage every aspect of the Pay-Per-Call advertising campaign process […]

Trendwatching: So let’s start with a slew of what can now be considered ‘traditional’ pop-up BRAND SPACES, many of them of the fast-fashion type, eager to surprise either random passers-by or those select few who were in the know. Here’s a long list of spottings over the last 6 months or so (ammunition!), just copy and paste into your brand […]

MSNBC: Psstt. KFC wants to share a secret. No, not that secret. Colonel Sanders’ herbs-and-spices recipe for Kentucky Fried Chicken is still safely locked away, but the chain unveiled a new TV ad Thursday that allows viewers to crack a hidden message if they play the spot back slowly on a digital video recorder or VCR. The gimmick is aimed […]

PRNewswire: AquaCell Media, Inc., a subsidiary of AquaCell Technologies, has tapped into the fast-growing out-of-home advertising segment with their patented self-filling water coolers used as in-store “billboards”. AquaCell installs their unlimited-use water coolers free of charge for retailers so that they can offer their customers a refreshing shopping experience while simultaneously giving advertisers a unique way to reach their targeted […]

Yenra: The spring television and print advertising campaign for Candie’s will feature four celebrities: Singer, actress, megastar Hilary Duff; Grammy nominee Ciara; and actresses Michelle Trachtenberg and Samaire Armstrong. This is the first time the brand has enlisted four stars to appear in an advertising campaign. Past Candie’s spokespeople include Destiny’s Child and Kelly Clarkson. Hilary, Ciara, Michelle, and Samaire […]

Yenra: ANI has appointed DZP Marketing Communications to lead the strategic development and repositioning of Atkins Advantage. DZP has designed a new national print campaign designed to articulate the Atkins Advantage: a unique nutrition advantage versus the competition: high fiber, high protein, vitamins, minerals, low sugar, and no trans fats. “Our new management has streamlined operations and built a foundation […]

BizReport.com: The images are painted directly onto building walls in urban areas, graffiti-style. Wide-eyed kids, portrayed in a stylized, comic-book rendering, pose with a mysterious, hand-size gadget. One licks his like a lollipop. Another is playing paddleball with the thing. What looks like artful vandalism, though, is really part of a guerrilla marketing campaign for Sony’s PlayStation Portable, a device […]

BusinessWeek: For decades, wine consumption in the U.S. was hobbled by a lack of understanding of wine combined with lame or confusing marketing and labeling by wine producers, both domestic and international. But as increasingly clever marketers find success with simple, compelling labels — think Yellow Tail and Marilyn Merlot — they’re discovering another way appeal to the $10-wine buyer: […]