Adrants: Here’s something we don’t get to report every day. Massachusetts company Alt Terrain LLC unleashes an actual new media platform. We were like, is that possible? The patent-pending 360 Degree Mobile Video Billboard delivers ad content (even 30-second moving spots) to thousands of eyeballs in a given hit. Right now it’s in New York, LA, Chicago, Boston, and San […]

Strange New Products: Arcade Marketing Inc., in tandem with the California Milk Processor Board, is putting up a new type of advertisement at bus stops that emit the smell of chocolate chip cookies. The ad, which will be placed at five bus stops in downtown San Francisco, utilizes the company’s technology called MagniScent®, which disseminates smell via scent-infused adhesives affixed […]

Caffeine Marketing: A lost wallet is something you almost instantly pick up and examine if encountered on the street. You might pick it up because you’re a good Samaritan or you just want to see if there’s are cash in there for the taking. The latest ad stunt for the movie “Du och Jag (you & I)” involved spreading wallets […]

Post-Gazette.com: Maybe the writers finally ran out of ideas for the MasterCard “Priceless” ads. That’s what it looked like earlier this year when they sat an actor down in a chair and had him type out empty spaces, inviting viewers to try filling in the blanks themselves. Apparently, the ad copywriters were just up with the latest fashion. This is […]

Research Magazine: At the end of a hard day’s graft, hundreds of thousands of people now choose to escape reality to spend time in Second Life – a 3D virtual world. However, one man has figured out a way to take his work with him. Mario Menti, a solutions architect at MR software and services supplier GMI, is experimenting with […]

Influx Insights: Companies are increasingly coming to terms with the idea that the workspace, is an under-utilized brand asset. There are a couple of interesting recent examples: Marketing services companies are notoriously bad at marketing themselves and most of the big companies house their employees in cubicle ridden offices that look like insurance companies, but not the strangely named Fahrenheit […]

GUSH magazine: Buyjake.com is a website set up by a mother who thinks her child is so cute that companies will want to put their logos on his clothing or him for $100 000 a year. “I will dress in your company’s provided apparel (and sport a tattoo!) everywhere I go for the amount of time chosen. Want me to […]

Trend Hunter: It seems we’re running out of advertising space (or at least good/fresh space) so now companies are eager to increase their market share in space. In 1985, Coca-Cola and Pepsi seized an opportunity to test the viability of carbonated drinks in space. Both companies benefited from the first unofficial taste test in space. Then in 2001 Pizza Hut […]

NY times: Over the last few years, though, Mr. Fluevog hasn’t just been presenting ideas about shoes and style to customers; he has also been soliciting ideas from them — encouraging brand enthusiasts to submit their own sketches for leather boots, high-heeled dress shoes, even sneakers with flair. He posts the submissions on his company’s Web site, invites visitors to […]

The Gazette: High-tech spy Sam Fisher uses a Sony Ericsson phone to snap a picture of terrorists and sends it to home base. Then he reads his mission briefings on his PDA – personal digital assistant – from the same gadget maker. While Fisher may be fictional hero of Ubisoft’s Montreal-made Splinter Cell video game series, the tools he needs […]