Business 2.0: It’s not enough to have your customers’ eyes and ears–now you need to attract their noses too. This month, 100 gas stations in California will be trying technology that wafts coffee aroma at the pump in a bid to tempt its pay-and-go customers into the store for java. Clear Channel, meanwhile, is experimenting with scented billboards. USA Today […]

Springwise: An innovative Japanese company is offering university students free photocopies. This free love is made possible by printing ads on the back of the copy paper, which is slightly thicker than normal to prevent ads from shining through. For JPY 400,000, advertisers can have their message printed on 10,000 sheets of paper. Tadacopy machines have been placed at a […]

BizReport: A new website gives advertisers the chance to brief online video ad developers for considerably less than the cost of a production agency. It’s a win-win situation for advertisers on Zooppa, a new website launched this week. It is essentially a platform for paid, user generated video, with a twist. Businesses are encouraged to supply advertising briefs, including specifics […]

The Boston Globe: In an ad-saturated world, the cellphone screen is a nearly pristine canvas. But a number of area companies are helping to transform the device that 220 million people are loath to leave at home into a personal, pocket-sized billboard, hawking everything from the latest ringtone to Fabio-favored “I Can’t Believe It’s Not Butter!” “We’re calling the phone […]

Isoceania: Discover Wizmark, the interactive urinal communicator, its advertising you can’t help but look at. An idea so original, it has everyone talking. Wizmark’s interactive capabilities will get results, providing the perfect guerrilla marketing medium for men of all ages. Targeting your audience can be half the battle in marketing. Given the venue of this marketing tool’s location, it will […]

BRAND INFECTION: Over and over again funny amazing what kind of ideas companies have. This time it is all about toasts and raising money for charity organisations like World Vision, Save the Children or others you can help decide on. It works the following way: you give YourNameOnToast some money and they write your desired name or web address on […]

V-Lodge is an online business-to-business marketplace for smarter, more civilized product placement and advertising weaved into video games. The new company will facilitate direct contacts between interested parties and contribute to more informed decision makings. In-game advertising is the next frontier in entertainment marketing. The content section on V-Lodge will feature articles on both the theory and practice of savvy […]

Media Life: The Wall Street Journal is smelling out a new way to advertise. The newspaper, which recently debuted a new design, is gearing up to offer advertisers the ability to run scented ads. These ads would be on the regular newspaper pages and not on inserts, according to details that emerged in yesterday’s earnings conference call. Rather than lifting […]

New York Times: College stinks. Just ask Emily Watson, a sophomore at Dartmouth, who sprays her dorm room once a week and her clothes two to three times a week with fresheners, usually in citrus or other fruity flavors. Ms. Watson did not grow up using air fresheners, but a Febreze commercial two years ago changed all that. “If you’re […]

Entrepreneurial Michigan College student Peter Sauer has devised an intriguing way to earn money to pay his college expenses. Sauer created a promotional Web site named www.OneYearForSale.com, which offers exactly what it says: a year’s worth of web time at the price of $1 per minute. Buyers can display their message on the site’s home page for as many minutes […]