September 10, 2004
You probably would have came across taxis with eye-catching colours and logos on their exteriors driving along on the highway already. Now, this form of car advertising is being extended to private cars - with great results. In fact, private car advertising is now being taken seriously by companies seeking a cost-effective medium of reaching their target audience.
Already, new companies are being formed to facilitate this form of car sponsorship. Agencies like AdsOnCars or Ads2Go have built up a database of potential car-owners who are willing to display the ads on their cars. In return, these drivers are paid with cash. Most come to know of this simply money-making opportunity through word of mouth or from having seen similar sponsored cars elsewhere. The agencies then collect relevant demographics information so that advertisers can target their ads according to the type of audience which is likely to be exposed to the sponsored cars. They can actually choose drivers who match their target audience and who fit in with their brand. This is razor-sharp advertising at its best!
This innovative form of advertising is superior to traditional advertising media because it allows the advertiser's brand to be brought physically to places where it is not normally seen, such as like the supermarket or the gym. Brand awareness is indeed strengthened!
Plenty of opportunities here: for marketers, this is a cost-effective form of advertising your goods, while for advertising agencies, car advertising is a new area for you to make your niche in!
Read: Auto Ads Drive Brand Awareness [BrandChannel.com]
By @ 4:52 AM | Advertising | Comments (4) | Article Link
There are 4 responses to "Car Advertising".
Are you all on crack over there in Asia or what??
"This is razor-sharp advertising at its best!" No, it's a car painted like a bag of Maltesers.
"This innovative form of advertising is superior to traditional advertising media because it allows the advertiser's brand to be brought physically to places where it is not normally seen, such as like the supermarket or the gym. Brand awareness is indeed strengthened!"
When did you guys leave your apartment last?? There are serious marketing messages in gyms and supermarkets.
Guys like your site lots but sometimes it's as if you're writing a review of your mate's new business concept....
Posted by: Piers Fawkes at September 12, 2004 9:58 AM
Well, we're not all "on crack", but you've to admit that this is a new form of advertising which consumers do take note of, regardless of whether they find it a brilliant idea or just a dumb concept.
Posted by: Blogadmin at September 12, 2004 11:23 AM
i developed this site which is pretty eye catching it has the logos of all 50 car manufactures and auto links to all.. research made simple.. those on your car ads are just a mile away!!!
Posted by: david blackson at April 11, 2008 9:03 PM
should be considered very seriously.
Posted by: I.Adam at August 29, 2008 5:57 PM
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