TrendBlog: "Sorry I can't make tonight, but this round is on me." Corney & Barrow, one of London’s Financial District’s largest bar operators, have joined forces with Buy Me a Beer.com to makes it possible for people to buy their friends a drink online. These drinks may be "virtual," but they still quench the thirst after a hard day at the office. Users select a drink (by glass or bottle), pay by credit card, after which a text message (SMS) with a code is sent to their friend. The happy recipient then presents his or her phone with their virtual voucher to any Corney & Barrow bar to redeem their free drink.
Clearly this concept has the potential to work for all kinds of services and products, especially as phones become more sophisticated in terms of integrating social networking software and blue-tooth type technologies. It could also join forces with "Tech To Go" type promotions, and links naturally to many other current trends.
Mobile Marketing [TrendBlog]
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