Springwise: Through a partnership with mobile payments firm Bemoov, ATAF — short for Azienda Trasporti Area Fiorentina — now gives riders on its Florence city buses a way to buy their tickets via SMS. Users of the service simply register with Bemoov to link a credit card with their phone and then send a text message with the text “ATAF” to a designated number when they’re ready to travel. Within seconds, they receive a reply message with an alphanumeric code to be submitted to the controller for verification. There’s no additional fee for using the service. Currently, only one-way tickets are sold this way; the price is EUR 1.20 for a 90-minute trip.
Bus tickets purchased & presented via SMS [Springwise]