BIZNESS! Newsletter Issue 159

BIZNESS! Newsletter

Cover Story

Cola Sharing Can

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really exist…

Continued in BIZNESS! Newsletter Issue 159 >>>

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Continue reading these top stories in the BIZNESS! Newsletter >>>divider.gif

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