Iconoculture: Minty fresh gone stale? Tired taste buds get a breath of fresh air with Breath Palette toothpastes. The polishes for pearly whites come in 32 unexpected flavors like Bitter Chocolate, Indian Curry, Sweet Salt, and Pumpkin Pudding.

The cavity fighters, invented in Japan, scrub tooth surfaces with super-fine microbeads and break down plaque with Xylitol. All 32 flavors have a menthol finish, and their fruity or exotic flavors come from infusions of natural fragrances. Despite the sweet selections, they’re free of sugar as well as synthetic surfactants and alcohol.

Many consumers are hungry for ways to spice up the medicine cabinet and their personal hygiene routine. Even mainstream brands like Crest are heeding the call with unconventional flavors. Give brushers a way to tease their tongues while they clean their teeth, and they’ll be sure to brush three times a day – maybe more.

Change of Paste [Iconoculture]

Marcel Sim @ 2:32 PM  |  Consumer Goods  |  Comments (0)  |  Article Link
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