Entrepreneur.com: Playing games is an important part of every childhood--but for sisters Callie and Pam Weiant, the homemade game their mother created for them as children inspired them to become entrepreneurs.
The game had been popular in the Weiant family for years, and the sisters always thought it would make a great keepsake for other families as well. In 2003, they finally decided to go for it with a loosely based imitation called Gamesake. Players write their favorite memories on playing cards and then use them to move around the traditional board-game structure. Players add new memories year after year, and a keepsake is made. Says Callie, "We want people to create memories in a fun way."
Callie, 36, a former lawyer, and Pam, 35, a marine scientist, didn't know much about creating and marketing a game, so the biggest challenge, says Callie, "[was] that every day we were doing something new." They used savings and seed money from family to cover the $60,000 in startup costs--most of which went to manufacturing.
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