EARTHtimes.org: Mathew Knowles' Music World Entertainment has partnered with Planet Toys to launch the first ever hip-hop/rhythm inspired preschool toy line promoting creativity, learning and movement through music. Mr. Knowles, who has made it a top priority to create and release "child-friendly" music content over the past year with his Kid's Rap Radio series, has brought to fruition this groundbreaking line of innovative, educational and musically stimulating toys. The line, Baby Jamz, will be available exclusively at Wal-Mart stores beginning July 26, 2007.

"Baby Jamz allows children to have toys that they can identify with and enjoy. Many children love music and dancing to hip-hop, so we have creatively combined great toys with the hip-hop versions of popular nursery rhymes. My grandson Juelz was the inspiration for this idea and I am especially excited that most of the Nursery Rhymes are sung by my daughter, Solange Knowles," says Mathew Knowles, president and CEO of Music World Entertainment.

Mathew Knowles Partners With Planet Toys to Co-Create and Launch the First Ever Hip-Hop/Rhythm Inspired Toy Line for Babies and Preschoolers [EARTHtimes.org]

Yuelin Toh @ 4:14 AM  |  Education  |  Comments (0)  |  Article Link
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