September 26, 2004
There's a new low-calorie, low-carbohydrate way for adults to consume alcohol in The United States, and you don't even need a glass. It's AWOL, Alcohol With Out Liquid, and for the first time, it is available in The United States after successful debuts in Europe and Asia.
AWOL consists of two components: an oxygen generator and a hand-held vaporizer. Tubes from the generator attach to the vaporizer. The user chooses an 80-proof spirit, which is poured into the vaporizer. Oxygen mixes with the alcohol producing a mist which is inhaled through the mouth. When used responsibly, there is no evidence to indicate greater risks from using AWOL than consuming alcohol in the traditional way, according to the AWOL press release.
Because this method of consuming alcohol reduces the effects of a hangover and is low-calorie, it has proven to be a hit with drinkers. But it has sparked debate in public health and law enforcement circles due to the possibilities for abuse.
Still, it would be wise to use the same concept of bringing greater convenience to consumers in your F&B business, if you have one.
Read:
Vaporize Me - Is inhalable alcohol a good idea? [Slate]
Spirit Partners, Inc. Announces United States License to Market AWOL - Alcohol With Out Liquid
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