October 16, 2004
Although the idea of opening retail stores where customers can walk through the various products on sale and try them out is not new, the news of Apple opening 'mini-stores', each of which is roughly half the size of Apple's common retail outlets, is worth noting. Half the products available in these 'mini-stores' will be iPod-related, and the other half Mac-related. These 'mini-stores' do make sense:
The mini retail stores will give Apple the opportunity to locate in places that, until now, have been too small to fit a tradition retail location. Apple now has four designs for its retail locations: The two-story Flagship stores with glass staircase; stores with theaters; smaller size stores with no theatre; and the mini stores. Johnson said that the new store size will allow Apple to serve both smaller markets that currently have no Apple retail presence, as well as high-traffic areas that are somewhat close to established Apple stores.
How customers pay for their iPods and Macs is unique too in these mini retail stores:
Most uniquely, between the front and back sections of the store are two touch-screen-based kiosks, embedded in the walls, that allow customers to scan the bar codes of the products they wish to buy. Once they scan a product, an image of it will appear on the screen. Customers will then insert a credit card to pay for them, and walk out of the store, all without interacting with a clerk.
Read:
Steve Jobs unveils Apple mini stores [MacCentral via yahoo! News]
Take a Test Drive [CoolBusinessIdeas.com Blog]
Experience Samsung Here [CoolBusinessIdeas.com Newsletter]
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