September 12, 2004
All sorts of innovative (you might say weird) advertising methods are popping up. We have in the United States liquid crystal display screens that show Internet-based Flash animations to people seeking to relieve themselves in public restrooms. Although marketers have thought of placing indoor advertising in restrooms before, it is the first time that people are seeing Flash advertisements at eye level. Looks like most patrons of the restrooms in which the advertising screens are placed do not mind having this form of commercialism intruding on their space, according to an article by the Arizona Republic.
Read: Public restrooms are latest advertising battleground [The Arizona Republic]
By @ 12:52 PM | Advertising | Comments (2) | Article Link
There are 2 responses to "Adverts in Public Restrooms?".
Ad Age has a delightful article about the new phenomenon of ads appearing in public restrooms. Read "Marketers Chase Consumers Into The Bathroom" here (free registration required):
http://www.adage.com/news.cms?newsId=41473
Posted by: Blogadmin at September 26, 2004 2:41 PM
Indeed that was a great idea to post in public restrooms. Find a spot where people will read them. Computers generated ads seems to be the way to go. Fast and easy and inexpensive.
Posted by: Computer Guy at October 18, 2007 12:16 AM
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