Advertising

April 15, 2004 · 0 comments

Advertise with usYes! You can now launch your advertising campaign on CoolBusinessIdeas.com! This will be your highly effective opportunity to advertise your business and promote your brand to many marketing and business professionals from around the world at reasonable prices. Reach your target audience - advertise with us!

Based in Singapore, CoolBusinessIdeas.com is dedicated to the gathering of brand new promising business ideas and opportunities from around the world. We publish a frequently-updated weblog which tracks very promising new business ideas and concepts which are ready for adaptation to any businesses for our forward-thinking business professionals. On top of that, we also publish a biweekly, free newsletter that informs our worldwide subscribers of emerging trends and new business ideas.

Why advertise with us? Here're some reasons:

- Our weblog and newsletter have a large and rapidly growing audience of business professionals from around the world. Mind you, they're not any Tom, Dick or Harry; we have a considerable number of entrepreneurs, senior managers, CEOs, executives, directors and consultants among our newsletter subscribers.

- Advertising on our newsletters is limited to one eye-catching sponsor box per page. Yours is the only ad on the page; say 'Goodbye' to competing adverts! (And 'Hello' to maximum exposure!)

- Besides being sent to subscribers, the newsletter is also viewable from our site, offering advertisers additional exposure at no cost at all.

- It's definitely affordable: an advertising campaign costs as low as US$50.00!

- It's easy and hassle-free; send us your advertising materials, make payment and your advertisement will start running as soon as possible!

Below is a detailed audience profile for CoolBusinessIdeas.com:

• 16,000 newsletter subscribers
• 35,000 monthly unique visitors to our website
• 78,000 monthly pageviews

Key audience
• Marketers
• Entrepreneurs
• Executives
• Consultants
• Senior managers
• Analysts
• Directors
• Researchers
• Venture capitalists
• Investors

Primary business
• Marketing/Advertising: 25.1%
• Consulting: 19.3%
• Banking: 7.0%
• Manufacturing: 6.3%
• Media/Publishing: 4.2%
• Trade (Import/Export): 3.8%

Demographics
• United States: 39.2%
• United Kingdom: 23.6%
• Canada: 11.2%
• Australia: 7.5%
• France: 7.1%
• India: 5.1%
• Singapore: 3.9%

As at 01/04/2008

Advertising opportunities and rates:

Weblog Premium Sponsorship
Partner us as a premium weblog sponsor and place your advert on the premium ad unit. The premium ad unit appears at the very top of the front page on CoolBusinessIdeas.com. This ad unit also appears on every page in our individual entry archives, right below the post and after the comments section - ensuring high visibility for your advertisement.

This premium ad unit should do well on the highly-trafficked front page and the individual entry archives from which a large proportion of visitors enters via search engines.

A weblog premium sponsorship lasting a month starts at US$800.00. Your premium ad unit can be GIF/JPG/HTML formatted; size of ad should be reasonable. Please contact us at advertising@coolbusinessideas.com for more details or to book a campaign.

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icon_new.gifSponsored Blog Posts
Why sponsor a post on the popular CoolBusinessIdeas.com blog? If you want your company's products or services to reach an influential and insightful audience which only blogs command, that's why. Furthermore:

* Your sponsored post lives on our blog for a minimum of 14 days and is weaved into the very fabric of the blog. It will also exist within the archives indefinitely.
* Our blog posts and blog archives are crawled by search engines regularly and direct links from CoolBusinessIdeas.com back to your site in your sponsored post are indexed. The links alone are worth the cost of the post.
* Our blog publishes an RSS feed which thousands of blog readers subscribe to. This means that your content is syndicated throughout the Internet!
* Readers are free to leave comments on your sponsored post - greater interactivity than ever before.
* Limited posting within 2 days of publication of your sponsored post - ensuring that your post gets maximum exposure on the highly-trafficked front page.
* Special feature in the biweekly CoolBusinessIdeas.com newsletter - your content ends up in the inboxes of at least 14,000 newsletter subscribers.

A sponsored post on the CoolBusinessIdeas.com blog starts at US$50.00. Email to advertising@coolbusinessideas.com now to take advantage of this effective advertising medium!

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icon_new.gifSponsored Links
Buy a sponsored link for only US$50.00! A sponsored text or graphic link is a static HTML link that can drive targeted and consistent traffic to your website. It can also aid your link popularity which is a top factor in organic search engine rankings. Sponsored text links on CoolBusinessIdeas.com are sold at a flat price of US$50.00 per ad for a 1 month ad run; graphic links are sold at US$70.00 for a 1 month ad run. Discounts are available when paying for 3 or more months upfront.

Sample sponsored text link:

 Tips and Tricks for Entrepreneurs 

Sample sponsored graphic link:

Sample sponsored graphic link

A sponsored text link should not be more than 7 words, while a graphic link should not exceed 125 x 125 pixels in size. Email to advertising@coolbusinessideas.com now to buy a sponsored link.

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Newsletter
Reach our large database of opt-in newsletter subscribers! You may purchase a prominently displayed sponsor box (GIF/JPG/HTML formatted) that appears at the very top as well as in the middle of the free biweekly BIZNESS! newsletter. Only one sponsor is accepted in each issue of our biweekly newsletter.

An advertisement campaign involving the above ad unit starts at US$70.00. Please contact us at advertising@coolbusinessideas.com for more details or to book a campaign.

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Newsletter Solo-Mailings
We do solo-mailings and dedicated emails to our newsletter database as well. If you're looking to plug into the amazing power of responsible, direct email marketing, this is the option for you. Ad length is less constrained, so you can choose to make your ad one paragraph or one page long. You also can select the headline/subject line of your choice. No other ads will be sent the day that your ad is mailed, in order to ensure the best response rate possible for you. Prices start at US$150.00 per solo-mailing. For more details, write to advertising@coolbusinessideas.com.

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Ready to begin advertising with us?

For more information or to book a campaign, please email our sales team: advertising@coolbusinessideas.com.

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