October 26, 2004
Massive Inc., a New York-based company, has just announced the introduction of the world's first online gaming ad-serving network. This network will be somewhat similar to online ad banner networks; advertisers can embed their advertising messages within gamescapes based on dayparts and other targeting criteria, which is unlike product placements in games.
The company has inked deals with gaming companies like Ubisoft, Universal Games, Atari and Konomi. Already, it has signed on its first client - RealNetworks.
This looks promising; there are 10 million PC gamers who play online today, and another 3 million who are connected to the Internet via their consoles, according to industry estimates. According to Massive, the number of console players connected to the Internet is doubling every 12 months and likely will grow faster when the next generation of Internet-ready gaming hardware is released in 2005 and 2006.
Read:
Cross-platform Video Game Ad-serving Network Launches [Adage.com]
Video Game Advertising [CoolBusinessIdeas.com]
By @ 10:32 AM | Marketing | Comments (0) | Article Link
There are 0 responses to "Advertisers Moving Into Online Games".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
Vat Registered Companies Can Claim Vat Three Years Before Vat Registration » When a business registers for vat the vat rate should be added to all sales from the date of registration. The standard...
How To Find A Franchise » Article Contributed by Ray Haiber As a franchise sales consultant I am often asked what is the best way to start the...
How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action » Article Contributed By Adam Hommey As an internet marketer and a webmaster for internet marketers, I get frustrated when I visit a...
How to Get More Referrals, More Prospects & More New Clients During a Recession » Article contributed by Joanne Black It's hard enough to get more prospects and new clients during a booming economy when people have...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
