Iconoculture: Who needs a guide book to travel? The Adventurists, a U.K.-based company, challenges folks to live on the edge of adventure and humanitarianism.
First, Adventurists organizes a team, grabs a car or motorbike and hustles sponsorships of at least £1,000 ($1,973) per team. Once this is arranged, they take off on a rally-style tour (think Cannonball Run through some of the world's toughest terrain) to places like Africa, the Himalayas, South America and Mongolia. Most trips have no planned route. It’s all about spontaneity, international adventure and helping out.
Each trip aims to raise money for charities such as Mercy Corps Mongolia. Initially the Adventurists are working toward £1 million ($1.9 million). Once they reach this goal, they’ll shoot for £1 million every year.
Serving meals at the local soup kitchen is great, but where’s the adventure? This group of adventure-seeking Millennials and Gen Xers is about getting their hands dirty … and, at times, broken.
These extreme trips are springing up as a way to live life in the fast lane — conscientiously. Don’t expect Adventurists to buy a $100 ticket to a Heart Awareness gala; they don’t do formal. But they do mean business.
For the Adventurists, “Traveling is for wimps,” volunteering is for sissies! [Iconoculture]
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Posted by: Edward Jengo at May 24, 2008 8:07 AM
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