Indiantelevision.com: Clear lime brand of PepsiCo India, 7UP, has unveiled its curvaceous new packaging Curvy. Promoting the new packaging is 7UP's popular brand mascot Fido Dido in company with Bollywood siren Mallika Sherawat.
Says Pepsi Foods Pvt Ltd, India executive marketing director Punita Lal, "We are pleased to present the new 7UP 'Curvy' bottle which spells style, aesthetics & differentiation. A unique, packaging solution with stylish contours, 7UP Curvy is unlike anything we have seen so far in India. We are positive that the cool new 7UP 'Curvy' bottle will enhance consumer connect with the youth".
7UP launches Mallika MMS campaign to promote new 'Curvy' packaging [Indiantelevision.com]
Advertisement
The BBC is planning to invest £25m in children's TV programmes over the next three years, meaning TV Brackets and TV Mounts could be reaffirmed as positive assets to any modern environment.
LCD TV's, programmes and TV Brackets and TV Mounts have taken a battering in recent years with many suggesting that watching TV may encourage laziness. LCD TV's and therefore accessories like TV Brackets and TV Mounts have become staple additions to most homes, but our love affair with the LCD TV has been
changeable. Click here for more info!
There are 5 responses to "7UP Curvy".
"We are pleased to present the new 7UP 'Curvy' bottle which spells style, aesthetics & differentiation- I wish that they had focused on the taste more than the curving bottle. Yes, in the short term, curvy bottle will win a lot of users but in the long run it's taste that matters.
Posted by: Razib Ahmed at April 16, 2006 3:28 PM
I HATE the new 7up flavor. Please continue to make the old flavor.
Posted by: Laurel at April 26, 2006 3:07 PM
Yuck-Yuck, why change 7-up? The "new" 7-up stinks. What a BAD idea. Remember New Coke? oops dont do it again! Bring back my old 7-up.
Posted by: craig at May 24, 2006 6:27 AM
I thought it was just me, that I had a flat 7up. Why has it been changed?
I will not buy it anymore!!!!
Posted by: Maureen at June 5, 2006 9:44 PM
Actual email to sent to company 8/24/06
Where can I buy OLD 7UP? I hate that new stuff. Surely, you have a few dusty bottles around somehere. Please! Can I get some! Pretty
Please!!!!
_____________________________
They say it's no longer in production. Can't stop crying!
Posted by: Melanie at April 27, 2007 6:04 AM
Add your own comments
Related Business Ideas
Recently Featured Business Ideas
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
Share this Article
Subscribe to RSS
Premium McDonald's Coffee
