When did reading and writing blogs stop being fun? Blogs at their best still can be engaging, exciting, and entertaining as much they are educational. Unfortunately, too many businesses merely view their blog as a means to an end. And while there’s nothing wrong with using a blog to promote your products or increase your website’s presence online, doing so in a trite, dull fashion is a mistake. Indeed, failing to create compelling work will limit your blog, and negatively affect your company’s potential. With that in mind, here are four innovative techniques to ingratiate your blogs with readers and search engines alike:
Opt for a Redesign
Maybe you’re creating quality content, but your blog is still coming up short because of a poor design. Online readers subconsciously judge a site based on its appearance, and it’s possible that an archaic or bizarre layout could prevent interested leads from actually reading your blogs. Make sure your blog’s web design is easy-to-navigate, vibrant, and clean. Too much going on is just as bad as too little!
Utilize Alternative Media
Have you ever come across a web page that is nothing but plain text? One that lacked any pictures, graphs, gifs, videos, or any visual stimuli to break up the monotony of text? Chances are you have, and it’s also quite likely you didn’t read much of that page. In this era of blog writing, professionals need to incorporate more than just text into their work. Furthermore, adding videos in particular can help increase engagement, as well as boost your page’s standing with search engines as well.
Break the Chain
Now to get down to brass tacks: content. If your blog is ever going to garner a substantial readership and gain traction on the web, it needs to offer something special. After all, the internet has never been more saturated with marketing content, and for a lead to click on and read through an entire blog, it has go above and beyond the norm. One way to do that it to give your copywriter the freedom to have fun with certain posts. Hiring talented employees is fantastic, but not allowing them to express their creativity is wasting their potential and hindering your blog’s performance. As such, don’t be afraid to loosen the leash from time-to-time.
Address Your Audience Directly
If you maintain an active presence on social media (and if you don’t, you should) you no doubt interact with your customer base through Facebook, Twitter, and related channels. These interactions are vital to establishing a sound rapport with your audience, but you can also use them to come up with highly effective blog topics. Addressing a question or concern one of your followers brought up on your page through a blog post is a tremendous way to give an in-depth answer. So whether you’re explaining the best methods for using capillary blood tubes, or how you’ve changed your website to adhere to GDPR stipulations, your blog should be a platform to deliver important messages to interested readers. Don’t hesitate to write articles stemming directly from customer interactions; instead, embrace those opportunities.