TrendBlog: Pharmaceutical manufacturer Lion has produced a free iPhone app for school students preparing to take the annual gauntlet of university entrance exams.
Every year high school students travel around the country to new places to sit a series of tough tests at different colleges, hoping to pass at least one at a prestigious university. The stress can lead to health implications, though diarrhea is not one that many people would initially consider.
However, such problems, exasperated by nerves, eating junk food while rushing to exam halls, and feeling unsettled in a strange location, are very real to the sufferers. Being in a unfamiliar setting also makes it harder to deal with the problems, so Lion’s Toilet College app provides the bearings of nearby public conveniences after you enter the name of the institution you are currently at.
The GPS app, which provides information on the areas around major universities in the Tokyo and Kansai regions (Osaka, Kyoto and Kobe), sounds a little tongue-in-cheek. Its attitude towards the subject matter is certainly frank and casual; the locations of the lavatories are marked by large red toilet symbols. However, Lion is in fact using the app to promote its diarrhea medicine Stoppa, and ads on trains suggest the app as, like the product, just another way to combat bowel conditions.
Public Lavatory App For Toilet Trouble Students [TrendBlog]