We see and hear about a large number of franchises and Multi-level Marketing (MLM) businesses and I am often asked if these are good for the retired person. So let us take a look at them one at a time.
Franchises are frequently larger companies having numerous employees, a fixed retail location with the high overhead associated with this, require high up front fees, normally require a full marketing plan and budget as part of the commitment and most are year around full time businesses. That is in direct opposition to everything I have tried to warn seniors of in my book “Baby Boomers’ Official Guide to Retirement Income”. While franchises may make good sense as a business, it is not normally a good idea for a part-time or seasonal business for a retiree. But I spend time each week looking over the business models of any new franchise that I can find on the Internet.
Franchises are mostly very successful business and new franchises are in sectors that are growing. These companies do their screening well. Looking at their information, will provide you with typical startup costs of the business and will help you budget your business if you decide to enter the business sector even if you make a number of changes to the business plan. The franchises sometimes provide you the demographic information to locate the business but this is information that you will need to help identify your customers. You can use much of their information to analyze and plan your business.
MLM businesses have gotten a bad name since many of these businesses use high-pressure tactics to make their “members” buy and sell more products. These businesses get their name since a member will get a large commission from product they sell, a smaller commission from products sold by newer members that they have brought into the organization under them and an even smaller commission from sales the people the newer members they have brought in under them and so on. Many even have minimum monthly purchases even when the members are not selling that much in product. So dangerous inventory buildups leave unsuccessful member with a basement full of product. I have seen statistics that suggest that well over 90% of the participants do not make significant money from these ventures. But they do work for the aggressive sales people. The large earners in these systems are ones that bring in people in the organization under them. The large commissions are made by developing a large network organization below you and not by selling the product yourself.
When talking with someone from a MLM organization you will normally hear 2 phrases. The first is that they will deny that they are a MLM organization. They may have some slight change in their organization, such as having customers buy product on-line and they just get a referral fee and fees from their network organization, so they deny they are a MLM organization. Many times they do not provide clear information about the total costs of their products and try to get you to accept that they are “competitive” or below the store price.
So MLM organizations are not all bad but most are bad. So do your research carefully before becoming involved.
This new weekly column, 101 New Business Ideas for Retirees, is compiled specially for CoolBusinessIdeas.com readers by Stan Spector. See all articles in this column by Stan Spector.
Stan Spector is the author of “Baby Boomers’ Official Guide to Retirement Income - Over 100 Part-time or Seasonal Businesses for the New Retiree”. The book website is at StanSpector.com.
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