As Director, Retail Strategy at DW+Partners, Graeme Spicer provides strategic counsel and leads all retail technology initiatives for Canada’s leading brand name retail consulting firm.
With over 15 years of experience in both agency and client environments Graeme offers a unique perspective on the problems and opportunities facing today’s retailers. Often requested as a keynote speaker, Graeme has presented at numerous national and international events including DRE (Digital Retailing Expo), The In-Store Marketing Summit and for the Canadian Marketing Association. Graeme lectures on behalf of Duke University’s Corporate Education division; and is a member of the sessional faculty at OCAD, Canada’s leading design school; and is a Faculty Member at the In-Store Marketing institute.
Nike, Sony, Coca-Cola and Procter and Gamble are a few of the brands that Graeme worked on while a team member at some of Canada’s leading ad agencies and while running his own marketing services firm. In retail, he has served as Director of Marketing for Bata Retail Canada, where he was an integral part of the team that built Athletes World into a $320 million specialty retailer; and as General Manager of Marketing for Kmart Canada. He later served as Director of International Communications for Bata Limited, where he was responsible for communications and product marketing strategy on a global basis for this integrated fashion manufacturer and retailer.
Graeme has been featured in Marketing Magazine, Strategy Magazine, the Globe and Mail, Canadian Business, Canadian Grocer, The Wise Marketer (UK) and has authored articles for several trade and consumer magazines. He is also a featured contributor to CoolBusinessIdeas.com, a leading international blog on business innovation.
Website/Blog: http://graemespicer.typepad.com
Email: graeme.spicer@gmail.com
Recent Articles by Graeme Spicer
Good News for Germaphobes ... - June 04, 2008
Urban Mining - May 08, 2008
Home Roasting Coffee - April 28, 2008
DemoCamp 17 in Toronto - April 16, 2008
Single-use sachets for HABA products - February 14, 2008
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