With 20 years of experience in both agency and client environments, Graeme Spicer offers a unique perspective on the challenges and opportunities facing today’s retailers.
Most recently as Director of Retail Strategy at DW+Partners, Canada’s leading brand name retail consulting firm, Graeme provided strategic counsel to clients through the development of consumer and shopper insights. He also led all retail technology initiatives for the firm.
Nike, Sony, Coca-Cola and Procter and Gamble are a few of the consumer brands that Graeme worked on while a team member at some of Canada’s leading ad agencies and while running his own marketing services firm. In retail, he has served as Director of Marketing for Bata Retail Canada, where he was an integral part of the team that built Athletes World into a $320 million specialty retailer; and as General Manager of Marketing for Kmart Canada. He later served as Director of International Communications for Bata Limited, where he was responsible for communications and product marketing strategy on a global basis for this integrated fashion manufacturer and retailer.
Often requested as a keynote speaker, Graeme has presented at numerous national and international events including DRE (Digital Retailing Expo), The In-Store Marketing Summit and for the Canadian Marketing Association. Graeme lectures on behalf of Duke University’s Corporate Education division; is a member of the sessional faculty at OCAD University, Canada’s leading design school; and is a Faculty Member at the In-Store Marketing Institute.
Graeme has been featured in Marketing Magazine, Strategy Magazine, the Globe and Mail, the Business News Network, Canadian Business, Canadian Grocer, The Wise Marketer (UK) and has authored articles for several trade and consumer magazines. He is also a featured contributor to CoolBusinessIdeas.com, a leading international blog on business innovation.
Website/Blog: http://graemespicer.typepad.com
Email: graeme.spicer@gmail.com
Recent Articles by Graeme Spicer
The Dignity Toilet - September 30, 2008
Fashion Show provides "Retail Theatre" - August 21, 2008
Good News for Germaphobes ... - June 04, 2008
Urban Mining - May 08, 2008
Home Roasting Coffee - April 28, 2008
DemoCamp 17 in Toronto - April 16, 2008
Single-use sachets for HABA products - February 14, 2008
New business ideas excite you. You're constantly on the hunt for brilliant, smart business initiatives the world has never seen before. The pursuit of "Cool" in every part of the world is your cup of tea. You have the biggest current consumer and business trends inside your head everywhere you go.
