February 28, 2006
Coolertising
PRNewswire: AquaCell Media, Inc., a subsidiary of AquaCell Technologies, has tapped into the fast-growing out-of-home advertising segment with their patented self-filling water coolers used as in-store "billboards".
AquaCell installs their unlimited-use water coolers free of charge for retailers so that they can offer their customers a refreshing shopping experience while simultaneously giving advertisers a unique way to reach their targeted audience. AquaCell launched its innovative advertising campaign in Duane Reade stores throughout the NY metro area and Rite Aid drugstores nationwide.
"In today's fragmented media advertising arena, it's getting increasingly more difficult to reach out to the consumer in a relevant timeframe of their purchase intent cycle," said Alan Jope, President of Unilever Home & Personal Care U.S. "In a controlled test, AquaCell's in-store advertising on our largest brand, Dove, revealed a significant sales lift versus same stores without the AquaCell cooler advertising."
"Our advertisers enjoy exclusivity without any diversions from competing ads," said Michael Dougherty, President of AquaCell Media. "As proven by the 34% Dove sales lift, advertising on our patented permanently attached five- gallon bottle and cup holder is a unique and effective way for advertisers to target consumers while they shop."
With approximately 1300 "billboard" water coolers currently in place, AquaCell continues to roll out its program to numerous retailers and expects to expand beyond the pharmacy segment in the near future.
By Marcel Sim @ 5:22 AM | Advertising | Comments (1) | Article Link


Yenra: Windjector from Dosho Design uses air resistance to provide a cardio workout, stretching, and strengthening of the core muscles. The twenty-nine core muscles are crucial for improving athletic performance as well as for performing everyday activities. Windjector use of air resistance allows each individual to work out at his own pace. The faster you move, the more resistance you encounter, and the harder you work out.
Iconoculture: Bus tour operator Gray Line New Orleans has been offering visitors a three-hour “Hurricane Katrina – America’s Worst Catastrophe” tour of the devastation. On the first day of touring, demand was so high that the company added a third tour. The tour visits Canal Street, the Superdome, the convention center and some of the worst-hit neighborhoods, including Lakeview and Gentilly. It doesn’t roll through the infamous Ninth Ward, though: Debris in the streets there still makes travel hazardous
Atiz Innovation: What if you could digitize any book you want with just the push of a button and without having to go through the tedious process of turning the pages manually?
Iconoculture: Hands-free bottle feeding on the go? Ah, the odd joys of the Pacifeeder. One blogger described the no-hands bottle that attaches to tots via a pacifier-like feeding tube as a beer hat for the diaper set. Sure, the oddball gadget has a Simpsons-like quality about it. But seriously, the Pacifeeder has its place: Think multiple baby mouths to feed and only two arms. Or strolling with a feeding tot without having to continually stop to pick up a dropped bottle.
Yanko Design: These days, more and more people are enjoying the habit of drinking wine because they find this habit healthy. In the future, life will be rich so that common people will enjoy wine. Since how one keeps wine determines the taste and the smell, preserving wine will become more important. Coming from this point of view, we designed a digital wine cellar which keeps wine and also act as a decoration in the house. Function-wise, this machine adjusts temperature according to different kinds of wine, indicates quantity of wine bottles, and controls air circulating up, down and sideways within the wine cellar. Also, interior lighting function is added, so that this conceptual preservation machine can not only keep wine fresh but also act as a decoration.
Construction & Maintenance: One of life's constant struggles - keeping carpets, rugs and floors clean - may now be a thing of the past thanks to an innovative new floor mat system that keeps the dirt outside. Contractor Thomas Foote has invented a flush mounted grate, one that allowed dirt and mud to drop through the industrial strength grid, and onto the ground below. The new device is designed to fit between standard joists of 12", 16" and 24". Homebuilders are seizing on the opportunity to spec the Dirt Drain as a new 'smart home' feature. For those with existing homes, the Dirt Drain comes with instructions for cutting into the wood decking or concrete flooring.
Iconoculture: South Bronx furniture manufacturing and design company Caoba Colección de Muebles creates high-end furnishings with a Latino flair. Run by two Dominican brothers passionate about interior design and la cultura, the company creates coffee tables, chairs, lamps, sofas, dressers and ottomans priced from $700 to $1,400. All pieces have Latino names derived from the brothers’ relatives, friends and others: the Serrano Dresser, the Manrique Ottoman. Customers include Starwood Hotels, the East Hampton Golf Club and the British Embassy in Washington, DC. Visionary Latinos are turning their passions into businesses that break new ground in industries that traditionally have lacked Latino-owned companies.
RotatingHome.com: Perfect for entertaining and personal enjoyment a RotatingHome may be just right for you. No longer will you need to decide which rooms will have a great view and which rooms will have minimal view or no view at all - the RotatingHome allows you to see your entire view from all the major rooms in your home! If you prefer to enjoy your view in the open air, a rotating deck can surround the entire circumference or just part of your home. A RotatingHome can be built in any size or shape with all or part of the home turning and it can have any number of stories with one or all rotating. The structure can turn a 100 times in one direction or a 1,000 in the other or stop in any position while always being connected to all utilities, just like any other home. You can choose the speed it rotates, we recommend a variable speed from one revolution in 30 minutes to one revolution in 24 hours. This is all made possible by the truly unique and patented SWIVEL at the heart of the home.
Iconoculture: Through its 
Iconoculture: When wedding guests don’t put out, savvy newlyweds cash in. Retailers are toasting just-marrieds with completion sales – post-honeymoon promotions that let start-up spouses score discounts on un-purchased registry items. Staples like Bloomingdale’s, Williams-Sonoma, Crate & Barrel and Pottery Barn have all integrated completion programs or events into their pre-wedding registry services. Most post-wedding offers give newlyweds a 10% to 20% discount on unfulfilled registry items for three to six months after the ceremony.
DailyCandy: The New York Times Sunday crossword? Sudoku? Rubik’s cube? Pfft. You can solve those suckers in your sleep.
eBizAsiaLink.com: Drinks come mostly in cans or bottles, but tubes? No way.

DailyCandy: The big, bad world can be a very scary place. And sometimes we feel defenseless against things like war, disease, and people who wear socks with sandals.
Iconoculture: WristClinic, made by Ireland’s Telcomed, monitors vital signs with a wireless wrist-top device that measures everything from body temperature and blood pressure to oxygen saturation and one-lead EKG. Patients activate the WristClinic at preset times, using icons on the LCD menu to transmit data to a telemedicine call center or an automated Web-based databank, where it’s stored for later retrieval by e-mail, Web, or fax. Consumers also can opt to have measurements transmitted continuously.
The Cool Hunter: Illuminated dance floors are nothing new. In the seventies they where all the rage, the problem was that dancers flared hot pants would cover the floor panels and kill the effect. Now, flares or not, the illuminated dance floor is back, this time in LED form. Using the latest in pressure sensitive LED technology, these panels are designed to interact with club goers moves as well as D.J's sets. Special plug ins can be downloaded into the D.Js computer equipment allowing an entire set to be pre programmed where the music and lights work together. The panels are not restricted to work only on dance floors and can be fitted to walls, bar tops and Lionel Ritchie's favorite place to dance, ceilings.